AI for Retail - Practice Lead

Join Xomnia as our Retail & AI Practice Lead and put us on the map by building intelligent solutions that solve real retail challenges. In this dynamic role, you'll shape our strategic roadmap, drive thought leadership, and guide our specialists to deliver cutting-edge AI impact for clients. Enjoy a robust development budget, memorable company trips, and regular team boat rides on our own boat, all from our vibrant office in the heart of Amsterdam, complete with free healthy lunches and an in-house bar. Are you ready to build a practice from the ground up?

About the role and the Xomnia culture

At Xomnia, we don't just build models, we build intelligent solutions that solve real business challenges. As our Retail & AI Practice Lead, you won't be sitting on the sidelines. You'll be the person who puts Xomnia on the map in retail & e-commerce: challenging clients to think bigger, shaping propositions that genuinely work, and making sure our specialists have the expertise and direction to deliver real impact.

We work on projects that redefine how industries operate. Our culture thrives on curiosity, shared ownership, and the courage to challenge assumptions. We value people who combine strategic vision with hands-on impact, enjoy experimenting, sharing knowledge, and building lasting relationships with clients and the market.

Are you ready to take on this challenge?

AI is changing how e-commerce and retail businesses operate — from demand forecasting and hyper-personalization to agentic AI. Xomnia is building focused practice areas to become the go-to partner in specific markets, and retail is one of them.

As Retail & AI Practice Lead, you own this space end-to-end. You'll define what Xomnia stands for in retail, grow our presence in the market, and ensure our teams deliver solutions that clients actually trust and come back for. This role sits at the intersection of consulting, commercial development, thought leadership, and delivery — and you'll need to be comfortable moving across all of them. You'll be part of our AI team and work closely with our unit lead, delivery teams, and cross-functional colleagues to ensure our practice delivers measurable impact both externally and internally.

Your role

Your responsibilities will revolve around five areas:

Market presence & thought leadership

Establish and continuously sharpen Xomnia's point of view on retail & e-commerce AI. Represent Xomnia at industry events, in publications, and through partnerships with technology vendors. Build and maintain a strong industry network that opens doors and deepens client relationships.

Practice strategy & development

Own the strategic roadmap for the retail practice area, including propositions and partner strategy. Identify and validate new product-market combinations. Gather continuous market feedback to keep our offering sharp and relevant.

Commercial & presales support

Support and co-lead commercial pursuits: scoping client needs, designing solutions, developing proposals, and coordinating demos or proof-of-concepts. Act as a trusted advisor to clients, from operational teams to C-level stakeholders. Collaborate with the sales team to create enablement materials that help us win in the market.

Internal capability building

Drive knowledge sharing, expert track definitions, and R&D initiatives within the retail domain. Develop methodologies, best practices, and proof-of-concepts that raise the bar for how we work. Monitor project health within the retail portfolio and support delivery leads where needed.

Client consulting & delivery

This is not a purely strategic role — you are also active as a consultant on client engagements within the retail & e-commerce domain. You act as a senior sparring partner for clients throughout the project lifecycle, from discovery to delivery. Your hands-on client work keeps your credibility real, and directly feeds back into how we develop our practice.

What you bring to the table

• 5+ years of experience in consulting, ideally in data & AI: you've worked in client-facing environments, managed stakeholder expectations, translated business challenges into AI and data solutions, and navigated complex organizations.

• A strong technical foundation in AI and data: hands-on experience as a machine learning engineer or data scientist.  You understand what it takes to bring a solution from prototype to production, and you use that knowledge to ask the right questions, spot risks early, and guide delivery teams.

• Experience in Retail and E-commerce: with your retail and/or e-commerce expertise, you guide organizations in leveraging AI to improve customer experiences, optimize operations, and unlock new business opportunities.

• Strategic mindset with the ability to develop and execute a practice area roadmap.

• Commercial awareness, with experience supporting proposal development and client conversations.

• A culture of sharing: you bring ideas to the table, develop others, and make the team around you stronger.

• A proven track record of thought leadership: writing, speaking, or presenting at industry events is a strong plus.

• Fluent in Dutch is a must

What’s in it for you?

We offer more than a job, we offer a platform for growth:

• A monthly salary between €6.500 - €8.000 excl. vacation allowance and Profit Bonus (commensurate with experience)

• €5.000 annual development budget

• 25 vacation days to fully recharge

• Secondary benefits such as pension, flexible working options and the possibility to take unpaid leave

• Memorable company trips (Berlin last year!)

• The opportunity to grow along with our success through Stock Appreciation Rights

At Xomnia, we believe that collaboration, knowledge sharing, and personal development are the keys to our success. That's why we offer various training sessions through our 'Learning Labs' and organize a yearly Health Month. We also regularly enjoy boat trips through the Amsterdam canals with our own boat, and there is always a healthy (free) lunch and a bar at the office.

Become a Xomnian!

At Xomnia, we believe in using data and AI to tackle real-world challenges. With a team of passionate experts from 20+ nationalities and over 30% female representation, we celebrate diversity and welcome different perspectives.

We are proud of our core values:
We are challengers, we embrace agility, and we always share.

Want to be part of this and take the next step in your career?

Apply now or reach out to ezra.lammers@xomnia.com. We look forward to meeting you.